Sensory Quality Comes First – Regardless of Production Method or Technology

The guiding principle “The Modern Art of Taste” reflects the ambition and philosophy of the competition.

Modern beverages are produced using a wide variety of methods – from traditional brewing and controlled fermentation to hydrolates and innovative dealcoholisation technologies. What matters is not the production method itself, but the quality of the finished product.

The World FunDrinks Award therefore evaluates exclusively the sensory result, rather than the technology or production method used.